Barbera Kruger

Barbara Kruger 

Barbara Kuger is a female american photographer using mainly existing images she has found with aggressive and outspoken text layered over the top. She started her career as a graphic designer when she started to layer images together to produce art that questions her views on feminism, consumerism and classicism. 

This is one of my favourite images of Krugers, I could imagine seeing this image on a greeting card that you would send to a love one, only the background suggests something a lot darker. I think she was trying to highlight some sort of awareness towards depression or some kind of mental illness, yet portraying it in a slightly lighthearted way.

In 2007 Barbara Kruger was asked to produce a set of advertisement boards to be displayed in the Selfridges store in Central London. The phrases she included in this boards were "You want it, you buy it, you forget it" "Its you its new its everything its nothing" and "buy me ill change your life".

Some of the phrases she used seem to be very encouraging on the consumer to purchase items from the store, yet others are just showing that the consumer doesn't need any of the materialistic things they are about to buy. Many people think that Kruger has sold out as an artist by agreeing to create these boards for such a famous expensive store, seeing as for most of her career she has created work to speak out about issues concerning consumerism, but i think she may have done it to pin the joke on to Selfridges, creating almost sarcastic boards for this store to pin up around its different departments to try to entice its customers to buy their products.